It is the name that unambiguously identifies an entity on the Internet, whether it is a natural person, a company, a public body, etc. It consists mainly of two parts, separated by a dot. The first part is the actual name and proper, while the second is an acronym, called an extension, which can indicate a geographical area, or the type of activity carried out. Since the domain name is the transposition of one's person, company, etc. on the Internet, it would be advisable to choose a domain name that refers to the same, for instance through the use of one's own name or trademark. Often, in fact, the strategy for the management of domain names is planned in correlation with that of trademarks.
Blockchain domain names are tokens that among their various functionalities also allow for a similar use of traditional domain names within Web 3.0. In general, Web 3.0 refers to an evolution of the World Wide Web that focuses on the advanced use of technologies, such as artificial intelligence, blockchain and the Internet of Things (IoT), to create more interactive, personalised, and decentralised online experiences. This also includes elements such as metaverses and NFTs. Several search engines and their browsers allow, for instance, the display of websites associated with such new domains. Such tools, therefore, will increasingly represent fundamental means to operate in the new Web 3.0, as it was in the past for traditional domain names.
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