Trademarks

Distinctive corporate signs are among the most valuable intangible assets. A brand is the distinctive essence of a company, a unique combination of name, logo, design, and values that represents it. It is crucial for a company because it creates recognisability, builds customer loyalty, and conveys trust and professionalism. An effective brand can generate a lasting identity that helps to differentiate itself from the competition. A correct investment strategy on these assets cannot disregard the prior search for the availability of the chosen brand, its registration, and the necessary control so that third parties do not usurp the rights acquired. The Firm achieves all these objectives by conducting prior art searches, administrative filing of registration applications and surveillance services aimed at protecting its clients' registered trademarks around the world. During the trademark administrative procedure, the Firm's professionals can perform all the necessary preparatory activities for registration.
Distinctive corporate signs are among the most valuable intangible assets. A brand is the distinctive essence of a company, a unique combination of name, logo, design, and values that represents it. It is crucial for a company because it creates recognisability, builds customer loyalty, and conveys trust and professionalism. An effective brand can generate a lasting identity that helps to differentiate itself from the competition. A correct investment strategy on these assets cannot disregard the prior search for the availability of the chosen brand, its registration, and the necessary control so that third parties do not usurp the rights acquired. The Firm achieves all these objectives by conducting prior art searches, administrative filing of registration applications and surveillance services aimed at protecting its clients' registered trademarks around the world. During the trademark administrative procedure, the Firm's professionals can perform all the necessary preparatory activities for registration.

  • What is a trademark?

    A trademark is a sign that distinguishes the owner's goods and services and identifies them as originating from his enterprise, distinguishing them from those of his competitors. It is the most important of all distinctive signs. Anyone can register a trademark, either in their own name or in the name of their company.

  • Why should I register a trademark?

    Trademark registration confers on the owner an exclusive right to the trademark itself. In other words, the owner of a registered trademark may use it exclusively, assign or license it and, finally, prevent third parties from filing or using a trademark that is the same or similar to his own.

  • How do you get a trademark?

    A trademark is a territorial right and is obtained through a registration procedure to be carried out before the Trademark Offices of the relevant territories. The procedure includes, after the filing of the application, an examination phase by the Office Examiners and a publication phase, in which third parties, already owners of earlier trademarks, are given the opportunity to file oppositions against later trademark applications.

  • What are the timeframes for granting a trademark?

    Timeframes for granting vary from country to country. In Italy, the average time to grant a trademark, in the absence of objections or disputes, is about 6 months from the date of application. It is important to emphasise that the trademark is protected from when the application reaches registration, but the date of protection coincides with the filing date.

  • How can we help you?

    Our professionals assist clients at every stage of the trademark registration process, as well as in pre-registration and post-registration activities. In fact, our professionals are available to assist you in preliminary searches to identify the risks associated with the choice of a given trademark, as well as in the active defence of the trade mark after registration, through the monitoring of trade marks filed by your competitors and actions in administrative, judicial and extrajudicial proceedings.